Rudy Mazzocchi is best known as a medical device and
biotechnology entrepreneur, inventor, and angel investor, with a history of
starting new technology ventures throughout the U.S.
and Europe. He's been privileged to have the opportunity
to see the newest innovations in healthcare and work with some of the most
brilliant researchers, scientists and physicians in the industry.
Authoring more than 50 patents, he has helped pioneer
new companies involved in cardiology, oncology, orthopedics, neurosurgery and
even embryonic stem-cell development. Through these efforts, he has become the
recipient of many technology and business awards, including the Ernst &
Young Entrepreneur of the Year Award in Healthcare (2004), Businessman of the
Year Award (2005), and Global Entrepreneur of the Year Award (2013).
Combining these experiences and opportunities, with
thousands of hours of travel and long evenings in hotel rooms, he found the
initiative to start writing a collection of award-winning business/medical
thrillers based on true events, known as The EQUITY Series. STORYTELLING was his debut non-fiction
business book released in November 2013.
Visit his website at www.RudyMazzocchi.com.
About the Book:
The value of any new
venture or sound new idea needs to be developed out of the nothingness of
silence, ignorance and darkness. It ignites and illuminates the world only when
the great storytelling entrepreneur lights the flame. “STORYTELLING: The
Indispensable Art of the Entrepreneur” shows, with startling clarity and
practical know-how, the process by which wealth and other things of exceptional
value can emerge into the world literally
out of nothing—nothing, that is, but the Art of Storytelling.
STORYTELLING takes you on a journey which reveals how the development, progressive
modification and adaptation of your story is the golden thread and foundational
core management practice which ties together all the others: building, focusing and motivating your
management team, navigating through troubled times or excessive growth,
maintaining positive momentum with investors and Boards of Directors and positioning
the venture for a potential exit.
Award-winning author and
entrepreneur, Rudy Mazzocchi, exposes his greatest secret of success and
provides an enormous amount of “experienced-based” illustrations and
nuts-and-bolts practical advice. He reveals how to create and evolve the story
of your new venture in a way that energizes and breathes life into what may
have started out as just an idea.
Everyone can benefit
greatly from reading this book—whether or not you envision yourself as an
entrepreneur. STORYTELLING: The Indispensable Art of the Entrepreneur
applies universally to ventures of all types and is an essential element in the
fulfillment of any dream—dreams which depend upon capturing the interest and
sustaining the highly-motivated commitment of others.
Purchase your copy:
AMAZON
Thank you for this
interview! I’d like to know more about
you as a person first. What do you do
when you’re not writing?
I’m involved with a variety of
early-stage medical technology companies, some of which I’ve been the inventor
and initial investor, others I support as a member of their Board of Directors,
and one in particular, as their Chief Executive Officer (CEO). I’ve been a
start-up CEO since establishing my first company in Minnesota
at the age of twenty-eight – young, inexperienced and full of ambition.
When did you start
writing?
I started writing “stories” as a
graduate student in California.
However, the stories were then limited to medical journal articles and my first
patent application. I realized much later that these pieces were the actual
early foundation of my writing skills. Previously, I had no formal training in
literature or creative writing. It wasn’t until I was celebrating my 50th
birthday, on a ten day cruise with my wife down through the Panama
Canal, did I pick up the pen to start drafting the first
manuscript of my debut novel.
As a published
author, what would you say was the most pivotal point of your writing life?
It was a very concise point of
time. I had a completed manuscript of over 135,000 words… a collective stream
of scenes, unique characters, dark themes, and suspenseful action that took
more than a year to research and write.
I was rather proud of it, but had no idea what to do next. So, I
contacted an old colleague of mine who had published several novels.
Ironically, he was also an “editor-for-hire” and someone who just published a
how-to book for aspiring writers. He agreed to review and edit my manuscript.
Over the next three months, he taught me proper grammar, the importance of
point-of-view (POV), scene transition, and even how to avoid certain elements
which might become “speed-bumps” for the reader. It was then I started to
consider myself a real “writer”. However, it wasn’t until I was represented by
a literary agent and had a signed publishing agreement in my hand did I
consider myself an “author”.
If you could go
anywhere in the world to start writing your next book, where would that be and
why?
There’s a private sailboat that you
can rent with a captain and crew that sails along the Amalfi
Coast – departing out of Capri,
near Naples, Italy.
We’ve only done this once, long ago, but it’s the most peaceful and beautiful
place I’ve ever been. My third novel includes a number of scenes on a cruise
ship, so it would be extremely inspiring as well.
If you had 4 hours of
extra time today, what would you do?
I would need to break it down and
attempt to accomplish a couple of things! One-third for some quite writing
time, one-third for a nice long workout, and the remaining time to do some
promotional work for my three current books. (I’m still learning how to use
social media, i.e. tweeting, blogging and such!)
Where would you like
to set a story that you haven’t done yet?
My first novel (EQUITY of EVIL) includes scenes in the U.S.,
India and Europe.
The second novel (EQUITY of FEAR)
takes place in the U.S.,
Japan and Russia.
The third (EQUITY of LIFE) is still
only a rough outline, but will take place in the U.S.,
Switzerland and
Iceland. I’ve
always had a fascination with Australia
and New Zealand
and would welcome the opportunity to make the journey to do some additional
research there… I think it would make a great setting for a fourth novel!
Back to your present
book, Storytelling – The Indispensable
Art of Entrepreneurism, how did you publish it?
I was fortunate enough to maintain
the support of my existing publisher, Twilight Times Books, with whom I had
contracted to publish my suspense novels mentioned above. This non-fiction book
was a refreshing break from the three year process that was required to
research, write and edit those two novels.
In writing your book,
did you travel anywhere for research?
Not for this book, but I did spend
a couple extra time in Japan while there for business to research materials for
my second novel, EQUITY of FEAR.
However, once you read Storytelling,
you’ll have an appreciation for the multiple journeys that were required to
pull this book together!
Why was writing Storytelling – The Indispensable Art of
Entrepreneurism so important to you?
Writing my fictional novels was a
personal challenge – to see if I had the discipline and courage to complete the
drafting, editing, publishing and promoting of two rather controversial books.
It was then important for me to accept the new challenge of writing of
non-fiction book that focused on an unidentified element of being a successful
entrepreneur and storyteller. The more I analyzed the philosophies behind this
book, the more I came to appreciate the nuances of this valuable art.
Where do you get your
best ideas and why do you think that is?
It’s hard to beat the combination
of reality and its embellishment through our imagination. The majority of my
ideas come from actual research in the medical sciences and the millions of
unsolved problems that surrounding our vulnerable existence. I’ve always had a
fascination with man’s ability to manipulate everything from the human genetic
code to the corrected vision of our eyes.
Any final words?
Push yourself to learn something
new every day of your life. If you don’t, you’re really not living!
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