Monday, April 14, 2014

Guest Post: How easy is it to market your book? by Kevin Bohacz, author of 'Ghost of the Gods'

I am Kevin Bohacz the bestselling novelist of Immortality and a lucid dreamer… Welcome to my dreams. I am also a writer for national computer magazines, founder and president of two high technology corporations, a scientist and engineer for over 35 years, and the inventor of an advanced electric car system – the ESE Engine System (circa 1978). I was also a short order cook for I-Hop, flipped burgers at McDonalds, and delivered Chicken Delight. All of those careers and more are behind me now that I am a full time storyteller, a catcher of dreams. Thank you for reading my stories and making this all possible.

His latest books are Immortality and Ghost of the Gods.

Visit Kevin’s website at

How Easy is it to Market Your Book?
By Kevin Bohacz

For me selling my books is one part inertia from the bestseller universe of Immortality and now Ghost of the Gods, and one part doing everything I can possibly imagine to get attention drawn to a new book. I am maniacal and I will try almost anything as long as it seems plausible. If it works I’ll keep doing it and if not then I’ll stop. I have great critical reviews of all my books including STARRED reviews from Publisher’s Weekly and high praise from Kirkus. I have some advertisements which are running in print and online but more to attract
publishers than readers. I have not seen any real connection between the advertisements and sales. I have held the Kindle price of Immortality down to $0.99 and have a match book deal going where you get the Kindle for free if you buy the paperback. I will not keep the price this low for too much longer and plan to bring the Kindle price back up to $2.99 in the near future. The same is true for Ghost of the Gods. The initial low introductory price will go up in the near future. I have used social media and it definitely works. With some of the bookstores dropping access to paid merchandising for self-published books, social media is also rapidly becoming the only game in town.

You can spend as little as possible to promote a book until it proves that it will pay for itself. To me this is like tossing your book into the winds of chance to be discovered. I have two friends who are famous writers, one a NY Times bestseller, who did just this for their first foray into self-publishing and their excellent books went nowhere! So if you want to build a career you must be ready to spend a lot of time and money promoting your book. This means endlessly hawking your book. This means truly believing in your book enough so that you take the real risks... I guess it all boils down to determination. Determination is the critical ingredient, the spice that makes the meal. You must be dogged and unwavering. If you have a good book and are willing to stop at nothing, you can end up with a bestseller… I did.

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