Javier Ideami is a
multidisciplinary creative director, engineer, artist and entrepreneur. Javier
is the founder of Ideami Studios and many other ventures all around the world,
from Silicon Valley to the jungles of Bali. He has spoken at prestigious
institutions, from Stanford University and UC Berkeley in California, to the
United Nations FAO Headquarters, the financial center of London, the faculty of
architecture of the University of Rome, the International Cultural Diplomacy
Conference in Berlin and many others. He has received awards in areas as
diverse as software engineering, music, filmmaking, photography, technology
installations, etc.
His latest book is the
nonfiction, The
Torch Principle.
For More Information
- Visit Javier Ideami’s website.
- Connect with Javier on Facebook and Twitter.
- Find out more about Javier at Goodreads.
Title:
The Torch Principle
Author: Javier Ideami
Publisher: Sound of Touch
Pages: 404
Genre: Nonfiction/
Author: Javier Ideami
Publisher: Sound of Touch
Pages: 404
Genre: Nonfiction/
Are you facing personal or professional challenges that require original
and innovative solutions? Are you tired of the typical solutions that don't
produce lasting results? Would you like to find a better balance between your
creative and your analytical muscles in order to empower your career, health
and well-being?
The Torch principle (Creativity) is a
unique book + online platform (torchprinciple.com) that empowers your creative
muscles and helps you generate original solutions to your personal and
professional challenges. Award winning creative director Javier Ideami brings
you a book plus an online all in one platform to empower your career, health
and well-being through radically enhancing your creativity.
·
Learn multisensory
brainstorming techniques.
·
Generate unique
solutions to your personal and professional challenges.
·
Reach a better
balance between your analytical and your creative muscles.
·
Empower your career,
health and well-being through creative thinking.
·
Get access to an
online platform (torchprinciple.com) with videos, tools and graphics
that help you visualize and understand the content as well as exercise your
creative muscles.
The Torch Principle gives you the
background knowledge you need combined with specific exercises and techniques
that can help you find solutions and ideas for the personal and professional
challenges you face. It also helps you reach a better balance between your
analytical and your creative muscles. This, in turn, benefits your career,
health and well-being.
We all have challenges, personal and
professional. Typical solutions often don’t last and can’t adapt to the
complexity of the situation we face or are ineffective against the competition.
That’s why you need truly innovative and original solutions. You need to
diverge strongly before you converge onto those solutions. To diverge strongly
you need strong creative muscles. The Torch Principle gives you exercises to
train your creative muscles and the tools to produce ideas and solutions that
can overcome complexity and competition. Solutions that last.
For More Information
- The Torch Principle is available at Amazon.
- Discuss this book at PUYB Virtual Book Club at Goodreads.
Thank
you for this interview! I’d like to know more about you as a person
first. What do you do when you’re not writing?
I am a
creative director, artist, engineer and entrepreneur. I direct Ideami Studios (http://ideami.com), Posterini (http://posterini.com,
a poster maker and a creative platform to design any kind of poster you need in
a very easy and powerful way) and other ventures. I also help companies
innovate through ideation processes that generate innovative solutions to their
challenges. See some of my work at http://ideami.com
When
did you start writing?
When I
was a teenager. I started writing poetry and essays.
As a
published author, what would you say was the most pivotal point of your writing
life?
Finding
my key missions in life is the key engine of my writing. Writing is hard and
you need a deep personal mission to empower your creative processes. Write
about the things you are passionate about. Write about your missions in life.
If you
could go anywhere in the world to start writing your next book, where would
that be and why?
I would
travel to a continent or country full of contrast and diversity because those
stimulate our creative thinking processes. In general I would go to locations
that offer diversity for our senses, mind and soul.
If you
had 4 hours of extra time today, what would you do?
Go for
random or semi-random exploration walks in order to absorb fresh quality
ingredients for my subconscious pot (see http://torchprinciple.com).
Where
would you like to set a story that you haven’t done yet?
In an
imagined future, in order to reflect about what is coming next in connection
with different fields and areas.
Back
to your present book, The Torch Principle, how did you publish it?
The
process of publishing this book began a long time ago, with the key step of
finding a personal mission, in this case the mission to help people empower
their creative muscles and find innovative and useful solutions to their
personal and professional challenges. I gave many workshops connected with that
mission, and the book became the next best step in order to spread these
teachings around the world in a compact and easy to share form. Read more about
the book at http://torchprinciple.com.
Trailer
of the book: https://vimeo.com/151386010
Torch
Metaphor Video: https://vimeo.com/146327112
In
writing your book, did you travel anywhere for research?
I
traveled for other reasons, which ended helping my research process. I do
recommend traveling during the research phase. It helps broaden our thinking
processes.
Why
was writing The Torch Principle so important to you?
Creative
thinking has enriched my life enormously, both personally and professionally.
My workshops have helped many people balance their analytical and creative
muscles and through that enrich their careers, health and well-being. The book
allows me to help many others in a compact and easy to share format.
Where
do you get your best ideas and why do you think that is?
To get my
ideas I use principles and techniques I developed over the years. They are
described extensively in The Torch Principle book. I use techniques that
allow me to generate innovative and useful ideas in connection with all kinds
of challenges. For the process to work in the best way there are of course a
series of important requirements that are described in depth in the book.
Any
final words?
Reaching
a better balance between our creative and analytical muscles, between our
diverging and converging mental strategies is key to live a better and happier
life, both personally and professionally. Investing in strengthening your
creative muscles is a small effort that produces immense benefits that last a
lifetime. I invite you to enrich your career, health and well-being through
creative divergence with The Torch Principle book (http://torchprinciple.com).
A great blog, it has a lot of useful information to me.
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