Monday, May 2, 2016

The Torch Principle: Interview with Javier Ideami

Javier Ideami is a multidisciplinary creative director, engineer, artist and entrepreneur. Javier is the founder of Ideami Studios and many other ventures all around the world, from Silicon Valley to the jungles of Bali. He has spoken at prestigious institutions, from Stanford University and UC Berkeley in California, to the United Nations FAO Headquarters, the financial center of London, the faculty of architecture of the University of Rome, the International Cultural Diplomacy Conference in Berlin and many others. He has received awards in areas as diverse as software engineering, music, filmmaking, photography, technology installations, etc.

His latest book is the nonfiction, The Torch Principle.

For More Information

Title: The Torch Principle
Author: Javier Ideami
Publisher: Sound of Touch
Pages: 404
Genre: Nonfiction/
Are you facing personal or professional challenges that require original and innovative solutions? Are you tired of the typical solutions that don't produce lasting results? Would you like to find a better balance between your creative and your analytical muscles in order to empower your career, health and well-being?

The Torch principle (Creativity) is a unique book + online platform ( that empowers your creative muscles and helps you generate original solutions to your personal and professional challenges. Award winning creative director Javier Ideami brings you a book plus an online all in one platform to empower your career, health and well-being through radically enhancing your creativity.
·        Learn multisensory brainstorming techniques.
·        Generate unique solutions to your personal and professional challenges.
·        Reach a better balance between your analytical and your creative muscles.
·        Empower your career, health and well-being through creative thinking.
·        Get access to an online platform ( with videos, tools and graphics that help you visualize and understand the content as well as exercise your creative muscles.
The Torch Principle gives you the background knowledge you need combined with specific exercises and techniques that can help you find solutions and ideas for the personal and professional challenges you face. It also helps you reach a better balance between your analytical and your creative muscles. This, in turn, benefits your career, health and well-being.
We all have challenges, personal and professional. Typical solutions often don’t last and can’t adapt to the complexity of the situation we face or are ineffective against the competition. That’s why you need truly innovative and original solutions. You need to diverge strongly before you converge onto those solutions. To diverge strongly you need strong creative muscles. The Torch Principle gives you exercises to train your creative muscles and the tools to produce ideas and solutions that can overcome complexity and competition. Solutions that last.

For More Information

  • The Torch Principle is available at Amazon.
  • Discuss this book at PUYB Virtual Book Club at Goodreads.

Thank you for this interview!  I’d like to know more about you as a person first.  What do you do when you’re not writing?

I am a creative director, artist, engineer and entrepreneur. I direct Ideami Studios (, Posterini (, a poster maker and a creative platform to design any kind of poster you need in a very easy and powerful way) and other ventures. I also help companies innovate through ideation processes that generate innovative solutions to their challenges. See some of my work at

When did you start writing?

When I was a teenager. I started writing poetry and essays.

As a published author, what would you say was the most pivotal point of your writing life?

Finding my key missions in life is the key engine of my writing. Writing is hard and you need a deep personal mission to empower your creative processes. Write about the things you are passionate about. Write about your missions in life.

If you could go anywhere in the world to start writing your next book, where would that be and why?

I would travel to a continent or country full of contrast and diversity because those stimulate our creative thinking processes. In general I would go to locations that offer diversity for our senses, mind and soul.

If you had 4 hours of extra time today, what would you do?

Go for random or semi-random exploration walks in order to absorb fresh quality ingredients for my subconscious pot (see

Where would you like to set a story that you haven’t done yet?

In an imagined future, in order to reflect about what is coming next in connection with different fields and areas.

Back to your present book, The Torch Principle, how did you publish it?

The process of publishing this book began a long time ago, with the key step of finding a personal mission, in this case the mission to help people empower their creative muscles and find innovative and useful solutions to their personal and professional challenges. I gave many workshops connected with that mission, and the book became the next best step in order to spread these teachings around the world in a compact and easy to share form. Read more about the book at
Trailer of the book:
Torch Metaphor Video:

In writing your book, did you travel anywhere for research?

I traveled for other reasons, which ended helping my research process. I do recommend traveling during the research phase. It helps broaden our thinking processes.

Why was writing The Torch Principle so important to you?

Creative thinking has enriched my life enormously, both personally and professionally. My workshops have helped many people balance their analytical and creative muscles and through that enrich their careers, health and well-being. The book allows me to help many others in a compact and easy to share format.

Where do you get your best ideas and why do you think that is?

To get my ideas I use principles and techniques I developed over the years. They are described extensively in The Torch Principle book. I use techniques that allow me to generate innovative and useful ideas in connection with all kinds of challenges. For the process to work in the best way there are of course a series of important requirements that are described in depth in the book.

Any final words?

Reaching a better balance between our creative and analytical muscles, between our diverging and converging mental strategies is key to live a better and happier life, both personally and professionally. Investing in strengthening your creative muscles is a small effort that produces immense benefits that last a lifetime. I invite you to enrich your career, health and well-being through creative divergence with The Torch Principle book (

1 comment:

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